Having a clear online marketing value structure will show in your behaviours. It’s easy to become faceless and impersonal when you are working digitally. However, next-level entrepreneurs know how to reach people on a human level regardless of the medium. Below are some of the values that might resonate with you, but a quick brainstorming session will help you come up with a few more.
Trust – the big online marketing value
This is the big one for online marketers. If people don’t trust in your brand, they will never invest. And it’s an ongoing relationship. You need to find ways to build and keep it. In practical terms, this might mean ensuring you hit all the marks when it comes to communication etiquette – unsubscribe buttons, email preferences, GDPR and so on. It’s also about meeting your customer needs.
With social media, people are constantly telling you what’s important to them through their behaviours. Find a way to up your social media listening game and change your interactions to meet the unique needs of your people. For example, you might monitor responses to your posts via FB emotional reactions so you can adjust and target your marketing.
How does this relate to trust? Well, people don’t just want you to be honest with them, they want you to know what their needs are. That way, when you are offering your product or service, they can trust that it will work for them.
Dynamism
Whether it’s on social media, through your website or in your email comms, you need to show you are at the cutting edge of your profession. Think about ways to innovate, not imitate. We can all jump on board with the latest trends and it’s important to show that you have this kind of savvy but you also need to be looking at the next step. This may involve taking a risk or two, but that’s the only way to succeed and setbacks are part of the learning process when you invest in online marketing.
Giving back
Remember that your relationship with your customer base is reciprocal. We can all tell when a firm or individual is only trying to get something from us. You might have goals like freedom from the daily grind or a financial figure and these are great to help keep you focused. If you add in a few objectives around how much you want to offer and the impact you want to make in the world, you’ll be surprised how much this motivates you as well.
Dean has just put all the latest information to become a successful online marketer with your own online business into a new video training called “The New Way To Build A Profitable Business Online Even If You Have No Products, No Technical Experience, And Without Selling Anything“
Thanks for reading, I can’t wait to help you become a successful online marketer.
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