Keeping your content marketing email out of the bin. No matter how strong your content marketing strategy, it’s no good if your communications never reach your target audience. Even when someone has signed up to receive your emails, these can still end up marked as spam and filtered to the bin. Major email providers, like Yahoo, Gmail and AOL, are raising their standards even higher in 2019 so you have to be savvy to stay in touch.
Focus on quality, not quantity
It’s exciting when your email list numbers reach those big number milestones. However, you can send out 10,000 emails every time while your open rate and engagement numbers stay low. This can lead to your emails getting automatically identified as spam.
You need to send emails to high-value subscribers who are likely to open, read and interact with your comms. Refine your content marketing strategy in 2019 to ensure that you only send out valuable communications. It’s not enough to email them 6 times a week for the sake of it, you have to get them engaged.
It might also be time for an opt-in email. If you are numbers-focused, it’s scary to imagine losing a portion of your subscribers because they don’t want to receive email from you anymore. When the numbers settle, however, you know you are communicating with a fresh and vibrant community of subscribers who actually want to hear from you. Having clear communication with 100 of these subscribers is worth much more than a email list of thousands.
Tailor your acquisitions
Wherever you are getting your new subscribers from, ensure that they fall within your target demographic. If you are acquiring a list from someone else, check their backend client data. Ask them to filter out those that fall outside your target market. With this strategy, you will reduce your chances of acquiring subscribers who will automatically mark your emails as spam.
Focus on your key subscribers
Collect information that tells you when your top subscribers open their emails. Find out what they like to click on and so on. You can use this information to create segments of your list that you email more often. Focus in on these high-value customers. You will raise your open rate and make an eventual sale much more likely.
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Thanks for reading, I can’t wait to help you become a successful online marketer.
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