Last year’s big changes to Google marketing are now having an effect on the way that your business appears in the search engine giant’s listings. Digital marketing is about staying ahead of the game. You have to run towards the new changes while your competitors are still looking for their keys. Here I take you through the basics of the changes and we’ll look at some of the concepts in more depth in the coming weeks.
Online marketing game change with a name change
The sharp-eyed among you will have noticed that Google AdWords is gone, and Google Ads has taken its place. It’s not just about search engine ads anymore. People are making the choice to interact with businesses on a plethora of multimedia platforms. Your search engine ranking remains important, but it makes up a smaller portion of your strategy.
The change also reflects the grouping together of several aspects of Google. They merged some of the available tools into one system to make it easier for people to use. Of course, there will still be strategies that take advantage of the more advanced aspects of AI and targeted marketing. However, the move should make the mid-level more accessible for digital marketing.
Get what you want from your digital marketing
It will soon be time to say goodbye to the pay-per-click model of marketing. This is good news because you don’t want clicks, you want conversions. The new system allows you to set a conversion goal and tell Google to meet it. Of course, you need to provide a lot of information and tweak your account to make it happen, but the potential is there.
Maximise the potential of your digital marketing
Of the 100 people who enter your keywords, only a very small portion of these are likely to visit your site. That doesn’t seem fair considering 100 people have expressed an interest in your product. New marketing tools from Google Ads will allow you to re-market to the ones who got away. Using Google, YouTube and other major platforms, you can target people based on their online behaviour. You get more customers and better value customers with the new tools.
Dean has just put all the latest information to become a successful online marketer with your own online business into a new video training called “The New Way To Build A Profitable Business Online Even If You Have No Products, No Technical Experience, And Without Selling Anything“
Thanks for reading, I can’t wait to help you become a successful online marketer.
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