How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for. For example, if you have a corporate cleaning business, you…

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The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program

Itโ€™s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase from you? One way is to put in place a loyalty program that keeps them coming back for more. A loyalty program is a great…

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Understanding the Importance of Schema

1: What is Schema? Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google…

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How to Use What Your Competitor is Doing Well to Improve Your Business

Itโ€™s time to check out the competition!! In school it may have been called cheating, but in the business world itโ€™s just good old-fashioned market research! Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well.…

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How to Increase Your Profits by Offering A Range of Different Upsells

Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you…

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