Why Content Is Still King
One common and popular phrase that has stood the test of time is “content is king” why? Because it has remained true despite hundreds of other factors like SEO practices, social media, and many other modern trends influencing online businesses and marketing. SEO experts have begun to adopt the philosophy that content is the most…
How to Get Leads To Promote Your Product Or Service
What is Lead Generation? Over the years, the techniques and strategies of the marketing of business have evolved a lot. Lead generation has become an essential phenomenon in marketing. It is the process of attracting potential customers to your products and services via social media platforms, email updates, and strong word-of-mouth. A lead is considered…
How Taking Action Can Get You Leads
Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them – so instead of waiting for people to find your store and buy from you – actively go out and find…
How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.
Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less โsalesyโ while still being powerful is to include case studies from people who have used your product/services. For…
How Focusing on the Benefits of Your Offer Can Help Convert Sales
So how can focusing on the benefits of your offer increase your sales? Itโs a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your…