Internet marketing building blocks – content. Today we’ll be concentrating on building your content. Of course, you will have set content on your website explaining your vision and clarifying what you are offering. For SEO purposes, it’s important to make frequent changes on your site.
However, the main reason you will be creating new content all of the time is to feed your marketing strategy. Whether it’s emails, social media or blogging, you will need a steady steam of words, images and ideas to build a successful relationship with your client base.
Where will your content go?
When you craft your content marketing strategy, you’ll be choosing the main platforms where you want to engage your customers. You’ll need content specifically geared to each one in terms of word count, hashtags, CTAs and so on. Knowing these specifics will help you create your brief.
Can you do this?
Content writing is a job that you can outsource in order to allow you to focus on other aspects of your business. There are plenty of providers who will give you SEO-focused copy on any topic that you want on a regular basis. If you are going to need a lot of copy ongoing, you may want to build a relationship with a single firm or individual who can get to know your style and your target market.
If you decide to write your own content, do a little research on what works and remember to keep it relatively brief. People will only read a fraction of what you right so make sure it is tight and drives people to the next step in your content marketing strategy.
What do you want your content to achieve?
There doesn’t have to be a single answer to this question. You might have a number of goals for your content marketing strategy. Sometimes your purpose can just be to offer the reader something useful or link to an engaging article. This is a subtle investment in the relationship.
At other times, you might be more focused on your product or service. Remember that you are more likely to get the action you want if you build a strong picture of the life benefits you are offering in order to provoke an emotional response. It is this, more than any practical information, that engages your audience.
Dean has just put all the latest information to become a successful online marketer with your own online business into a new video training called “The New Way To Build A Profitable Business Online Even If You Have No Products, No Technical Experience, And Hate Selling“
Thanks for reading, I can’t wait to help you become a successful online marketer.
Please feel free to comment below.
