When you’re considering whether to start a blog, think about it in the same way as you would consider getting a pet – it will need attention and neglecting it will have a detrimental effect. If you can’t take care of it, don’t get one in the first place.
Before you even begin to consider the pros of having a blog, ask yourself these questions: do you feel like you can generate enough content to post at least once a month? Do you enjoy writing articles about your brand? If you answered yes to both, it could be that blogging is for you.
Fleshing out your brand
A blog is a good way to give your brand and your ideas depth and history. Someone who visits your blog can see that you love your subject and have steadily been sharing your expertise for a while. This builds trust in your longevity as well as your expertise.
SEO impact
You can include keywords and links in your blog posts. Both go some way to enhancing your search engine value as frequently adding new and changing content to your website. Not as much as it might have done in the past but there’s still value in these basics. Reposting your blog on social media also means better engagement there and takes people back to your site.
Make a big impact
If you are going to create a blog, make sure you take full advantage of the scope of posts. Mix it up with visual posts and videos. Ensure that you make the content easy to read by making lists and keeping to the point. There are lots of sites out there that will give you engaging title ideas to get you started.
Occasionally you can repost content from other sites with a little commentary to link it to your brand but, as much as possible, create original content. Not only is this good for your SEO, it also sends the message that you are interested and that your knowledge is current.
Use the force
If someone’s reading your blog, they’re already interested in what you have to say but you can’t be complacent. People’s attention span is so limited these days that an entire blog post’s worth of attention is gold and you need to bank it as soon as possible. Underneath the general joy of communicating about your work and with your customers, you need to have a strategy for getting them to engage further.
Blogging gives you a chance to get your message to a deeper level in someone’s mind and, because of this, it can be a highly effective tool for creating conversions.
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Ok – they’re interested so now what?
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