We all have lots of input from the online world every day. As your social media feed flies past, you are making micro-decisions about what to engage with. Your level of interest depends on hundreds of factors.
Our question today is, how do we go from a potential customer having a quick flash of interest in your post to getting them to further engage with your brand?
Ensure Everything Goes Back To Your Main Site
‘Main site’ is a bit of a malleable term these days. It used to always mean your website but now it can mean a blog, a Facebook page or other social media account. It’s wherever you put the bulk of your effort into customer engagement. To leverage the full potential of that effort, your customers need to be there, but you want to meet them in as many online locations as you have the scope for. The trick is to redirect them from your outlying social media sources to your main site as much as possible.
Get The Details
Ultimately, you want to begin a personal relationship with each customer. As they move through your marketing strategy, they should be getting steadily more tailored content. The first step on this journey is collecting their details. These days, you need to offer something in exchange for these. This might be clear information on what they will get from you coupled with guarantees about level of contact and data usage. You might go so far as to offer a free video , PDF or other bonus material to get them signed up.
Continue To Offer Value
You must offer your clients an easy way to unsubscribe to show that you respect their data and time. The trick then is to stop them using it.
Keep the conversation going with regular email contact that offers plenty of value. You might just be providing chunks of information to begin with. These should be quick and easy to read but they need to make a powerful point.
At some stage, you can offer them the option to go further with a small investment which will eventually lead to something high-end further into your funnel .
To avoid coming across as salesy or like you are just trying to make money is simply to really believe in what you are offering. If you do, others will too.
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