Cross-Device Marketing Tips

Cross-Device Marketing Tips. Only 30% of people now use desktop as their only source of engagement. Smartphone users take up most of the rest, with a 16% share going to people who use tablets. If your cross-device marketing strategy doesn’t cover all these bases, you could be missing out on high-value customers. You can’t just focus on the highest market share either. Research shows that 80% of users engage with multiple devices and that those who do are much more likely to incest at a higher level. This makes them exactly the customers you want to go after.

Cross-device marketing 101

Your website needs to be easy to use on all devices. Once you are set up, you need to test to make sure you aren’t losing vital functionality when someone switches to a different device. You can do this by using handy tools like Screenfly which will give you a view of your site on many of the top smartphones and tablets.

Reduce your image size

Slow loading is one of the major drivers of the urge to bounce. This is when someone visits your site but leaves again almost immediately. We live in an age of short attention spans and busy lives, so you need to get people on board quickly. Given that images are a primary source of inspiration for many people, yours need to pop up instantly. Resize your images before uploading to your site.

Think about your social posts

Speaking of images, make sure the ones that go with your social posts or social media page appear clearly on mobile devices. Check you have the latest dimensions for Facebook, Linkedin and so on. Find out what the key display area covers so that, even if your image gets cropped for mobile, the key details appear.

Get the message across

It’s not only your website you need to think about. A cross-device communication strategy is also key. How do your emails appear on mobiles? The majority of people open their emails on a device so you need to see what they can see.

If you have an active Instagram or Facebook account, are your customers going to be contacting you through these platforms. Set up a FB autoresponder and make sure you are getting notifications.

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