Your time is precious, your client’s time is precious. If you are implementing an engaging marketing strategy, you need to know it’s working and that your customers are enjoying the experience. You can’t bombard them with endless surveys, so the best way to refine your strategy is through regular testing.
Do your research
No man is an island – least of all when it comes to knowledge about internet marketing. Staying on the cutting edge of available strategies is one way to save yourself time. Experts are out there already testing strategies and sharing their knowledge and results. You can use this information as a starting point so that you are using the optimal techniques as a baseline to start doing your own testing. This will result in a strategy that is tailored to your brand and customers using the best available tools.
How to test
Testing is usually done via comparison. You send out your chosen method of communication – posts, links, emails and so on. Next you send out another at a different time or with different graphics – whatever it is you want to test. Gather data 
on the results and go with the one that gives you the best results. It’s as simple as that but you must be accurate, consistent and specific to get the best results from testing.
Which tools do you use?
The giant in the realm of information gathering and analysis is Google Analytics. Leveraging the data that they can provide will tell you a lot about when your customers are engaging, where from, how often and for how long. These are just a few of the types of information that Google Analytics can provide.
The likelihood is also high that whatever system you are using to interact with your clients will also have some form of data gathering that you can check. This is true of most shopping platforms, email marketing providers and so on.
Sometimes you will be using site-specific analysers like Facebook Insights as they will give you the information and support you need to engage with typical Facebook users and behaviours.
If you are doing something as simple as sending a link, you can use tools like Bitly to create a personalised short link and analyse the data generated by people interacting with the link.
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