There’s no one approach when it comes to internet marketing. Ultimately, you need to create your strategy based on your customers, your needs and the goals of each campaign. It’s astounding how many methods you can use to engage with your audience and increase your sales. When you are scheduling your time, it’s worth devoting a portion of it to research and keeping your skills up to date so you are always using the most effective strategies.
Today we are looking at dynamic media. This covers anything that utilises visual motion to get your message across. It could include video, doodle sketches or gifs.
Video
If you can get into video making and you pitch it just right, you are on your way to a high engagement rate. It’s a great way for your customers to get to know you and your story in a way that’s truly relatable. There are lots of factors to consider when you are making a marketing video such as setting, length and visual aids. This is one area where it’s worth adding to your skills before you start by taking an online course at Udemy or Linda.com.
Doodle sketch
This falls somewhere between a video and a GIF. There are ways to make and customise a doodle sketch that are relatively simple, cost-effective and impactful. Some software allows you to use your own image and cleverly integrates it with music, logo and text for a professional finish. It ends up looking like you’ve invested a lot of thought and energy into the finished product and your audience will appreciate that. They may be impressed enough to go on to the next step in your internet marketing funnel.
GIF’s
GIF stands for graphic interchange format. They are easy to use, highly shareable and they don’t take up much of your client’s time. A GIF supports a text post in a memorable way, yet it won’t cost you as much as a video. You can be quite creative with a GIF and this sends a message of internet savvy and sharpness to your customers. When they admire your work, they’re more likely to invest their time and money.
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Posts to try next:
Tools that support your work – Easy Sketch Pro
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