Craft your email list workflow with these questions. If you are following this series of posts then by now you might have some clear and focused content to engage your potential customers. So now, what do you do with it? There are endless ways to communicate with your base, some of which we’ll cover in the next few posts.
Email marketing is direct and offers you an opportunity to give your email list lots of information, specific deals and bonuses. It’s relatively inexpensive and easy to track.
What do you want to achieve?
Communicating with your customers is vital for keeping them engaged. Be clear about the message you want to send and what you want them to do.
How do you want it to look?
It’s tempting to write a lot of text to go in your email, but most people won’t read it unless they are already invested in your business or product. You need to decide what you want your email list to do and start directing them towards that action within the top part of your email.
This really comes down to your brand and what impression you want people to have when they read through your email. You might want to be low-tech and friendly if you are marketing an ‘everyone can do this’ approach or you might want sleek, dynamic graphics if you’re selling something high-end. Know who you are as a business and craft an email that reflects this.
What do you want to say?
Be succinct and say it quickly. Everyone feels busy when reading their emails whether they actually are or not. Have your call to action at the top and bottom of your email to ensure you have all bases covered.
Have you tested your email?
Once you are ready to go for it, ensure you send out a test email to your email first. If you can, send to a few different email clients to check how your message appears across different platforms.
So many people are engaging through their phones that you also need to check that your email is mobile responsive and looks good on handheld devices.
Finally, it’s always worth ensuring that your email still gets your message across if someone is blocking images. How much you focus on this depends on your target demographic, but a good marketing campaign covers all the bases.
Are you ready to go?
Scheduling your email to your email list can be as simple as pressing ‘send’ but you can also take it to other levels. For example, you might want to split test to see when the peak opening times are for your email. You can then use some platforms to stagger sends across time zones, so you are hitting the right window in all of your markets.
How do you know whether you are successful?
Before you start anything, know what success will look like for you. With email marketing, this means tracking results. This might be opens, engagements, clicks on certain links and so on. Analysis of your stats will naturally lead you to the improvements you can make for next time.
Dean has just put all the latest information to become a successful online marketer with your own online business into a new video training called “The New Way To Build A Profitable Business Online Even If You Have No Products, No Technical Experience, And Hate Selling“
Thanks for reading, I can’t wait to help you become a successful online marketer.
Please feel free to comment below.
