Once you get subscribers, you need to start building a relationship with them and you might direct them to your social media or offer them free info about your services. One of the best online marketing communication methods is still direct email.
Automated sequence
Automation is one way to save yourself time. It also ensures that your communication with every user is consistent. It’s a little impersonal but it’s a good way to gauge who is a high-value subscriber. Those who open all your emails, click the links and interact, you can filter out and communicate with in a more personal way.
To set up automation, decide what sequence you want your subscribers to follow, how often you are going to communicate and what indicators you are going to measure to test your sequence. Write all your emails, check for consistent style, appearance, and levels of interaction. When you get a subscriber, they should automatically get a welcome email and then your sequence over the coming days and weeks.
Personal email
Sitting down to write a personal email to your subscribers every few days can take up a little time. However, it will come across as more authentic and this is likely to engage more people. You can talk about current issues, holidays and events and this will show that you are responsive and interactive. An added benefit is that it will keep your energy high and focused on your business more than just letting things run in the background.
A mix of both for online marketing communication
You may want to automate part of the process and add personal emails into the mix. Make sure your style is consistent across the two methods.
This gives you the freedom to skip a day or two without losing touch so you can keep up with the other aspects of your business or life if you get busy.
Whichever method you choose, think about who you are connecting with and what you want them to do. In an ideal world, you want communication in several different places such as social media and email.
Be clear about what you need clients to do and, before you know it, you’ll be having direct conversations with clients who are willing to make a big investment in your offering.
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