Cross-Device Marketing Tips

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Cross-Device Marketing Tips. Only 30% of people now use desktop as their only source of engagement. Smartphone users take up most of the rest, with a 16% share going to people who use tablets. If your cross-device marketing strategy doesn’t cover all these bases, you could be missing out on high-value customers. You can’t just…

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Remarketing – What Is It And Why Do You Need It?

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Remarketing – What is it and why do you need it? Any interaction between a customer and your business takes them on a journey. You want them to move through each stage taking all the actions available till they get to the end offering. This is usually where you are making the most money. In…

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Digital Marketing – The Biggest Changes For 2019

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Last year’s big changes to Google marketing are now having an effect on the way that your business appears in the search engine giant’s listings. Digital marketing is about staying ahead of the game. You have to run towards the new changes while your competitors are still looking for their keys. Here I take you…

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Increase Your Online Presence With #Mastery

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To complete my mini-series on Instagram mastery, today we’re looking at hashtags. When you learn to leverage this cunning tool, you’ll be one step closer to harnessing the power of Instagram to increase your online presence. What are hashtags for? Apart from making you sound trendy (or not) when you say it out loud, the…

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Follow me! Instagram for home-based marketing

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Building up a strong following on any social media is the result of luck, hard work and a clear strategy. If you have the time, you can develop a multi-platform approach. If not, focus on one at a time to ensure you are getting the most out of the time and energy you invest. At…

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