Harness the power of a social media campaign with this workflow. One of the most common areas for people to get overwhelmed when they are developing an internet marketing strategy is social media. Which platform do you choose? How do you reach your target audience? Should I pay for ads? How often should I post? These are all good questions and ones that you need to answer in order to craft your approach.
Today, we’re going to check that you are ready to engage with social media by offering a workflow that highlights all you need to get going.
Is your social media campaign content ready?
In order to engage with social media, your content needs to be tailored to each platform. This means getting text, images and links ready to go as well as hashtags, if they are appropriate. At first, it can seem like a lot of faff to change your image size for each social media platform, adjust your content length and so on but, once you hit your stride, it will become second nature.
Just make sure you keep on top of any changes to formatting as these occur fairly regularly. Always make sure you are using the latest dimensions and test the appearance of your social media posts across multiple devices.
Get your social media campaign calendar ready
Consistency is important when it comes to social media. Don’t get an account up and running and then neglect it because any visitors will think that your business isn’t current. Having a history on your page shows new customers that you are established and reliable.
Decide how often you want to engage on social media and then stick to it. Build a calendar and make sure you hit different post types. Mix it up with internal and external content, lists, questions to stimulate engagement and so on.
Could you automate your social media campaign?
Nothing will do all the work for you, but there are plenty of useful tools out there that will help to automate your social media workflow. Some of them allow you to input a lot of content – say once a month – and then it will auto-post it to your various platforms at regular intervals. This means a more streamlined system which ensures that you hit your posting goals.
What can you do to improve?
In order to get more subscribers or more likes for your posts, you need to analyse your customer engagement. Track results using an analytics tool or just through your own records. Schedule a time to review them and come up with new social media goals on a regular basis.
Dean has just put all the latest information to become a successful online marketer with your own online business into a new video training called “The New Way To Build A Profitable Business Online Even If You Have No Products, No Technical Experience, And Without Selling Anything“
Thanks for reading, I can’t wait to help you become a successful online marketer.
Please feel free to comment below.
